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Rocco Pendola

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City Life

If You Love Cities, You’ll Love Friki de Bici (Bike Geek)

I’m taking inspiration from Spain to start a new newsletter and YouTube channel in 2025

Mar 5

A vintage road bike from Valencia, Spain

Mar 5

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Rooted

How Spain’s Affordable Food and Drink Culture Creates a Sustainably High Quality of Life

In Valencia, daily indulgences are accessible. In San Francisco, they’re premium experiences.

May 22

How Spain’s Affordable Food and Drink Culture Creates a Sustainably High Quality of Life

May 22

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Rooted

Eat Your Food and Get the Hell Out

American hospitality increasingly follows the soup kitchen model

May 27

Eat Your Food and Get the Hell Out

May 27

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Rooted

America Turned Coffee Into a Status Symbol. Europe Keeps It Accessible.

Why the cost of your daily cup says more about your country than your bank account

Jun 9

America Turned Coffee Into a Status Symbol. Europe Keeps It Accessible.

Jun 9

Published in

City Life

Silicon Valley Killed San Francisco — It’s Over

After four months in Spain, I came back to find my favorite US city hollowed out — quiet, expensive, and optimized to death.

May 15

Silicon Valley Killed San Francisco — It’s Over

May 15

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Rooted

The American Hangout Is a Scam

Bars and cafes shape public life in Spain. In the U.S., they cost too much to matter

May 11

The American Hangout Is a Scam

May 11

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City Life

Should Cyclists Follow the Rules of the Road?

Friki de Bici: Pushing back against car culture

May 8

Should Cyclists Follow the Rules of the Road?

May 8

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City Life

By Far, The Biggest Problem I Have With Life In Spain

The real struggle? Wanting this life to last forever.

May 2

Beer, jamón and cheese at a bar in Valencia, Spain

May 2

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Rooted

How Hospitality Work Wires Your Anxious Brain for Perfection

Why the best bars and restaurants demand perfection — and how it changes you at home

Mar 17

A bartender standing on a back bar about to pick a bottle of spirits

Mar 17

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Rooted

Seconds After I Walk Into A Bar, I Know If I’ll Get A Good Drink

The things bartenders look for when they go to bars

Mar 11

Seconds After I Walk Into A Bar, I Know If I’ll Get A Good Drink

Mar 11

Rocco Pendola

Rocco Pendola

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