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Why We Repeat Ourselves Over and Over Again in Articles About Money
Don’t underestimate the power of shared experience
In a previous life, I worked in radio — mostly talk, but a little bit of music radio.
The thing that got me into radio as a kid was the Top 40 format.
Stations such as Z-100 in New York, KIIS-FM in Los Angeles, and a less famous station, Kiss 98.5, from where I grew up in Western New York.
The way Top 40 radio came to be ties into the conversations we have about money, particularly how and why we have them.
That’s what this article is about.
Given that many of us write and/or read articles about money routinely — maybe day in and day out — it’s important to consider how and why we do what we do.
We’re not merely going through the motions. There’s a method to the madness.
A radio station owner named Todd Storz invented the Top 40 format in Omaha, Nebraska, in or around 1950.
He noticed that people played the same songs over and over again on the jukebox in the neighborhood bar. They played the same handful of songs repeatedly and everybody liked it.
