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Why Peloton Could Be the Next Apple
The fitness ecosystem is gonna blow Nike and Lululemon out of the water
In a recent investment-focused article, I argued that long-term investors should consider buying Peloton stock on the basis of the power and potential of its ecosystem.
In this article, I rough sketch how I think Peloton becomes the Apple of fitness, if it isn’t already. I keep it short and sweet because it’s a straightforward story, so why drag it out? By the end of the article, you’ll see where I’m coming from as you draw your conclusions from my conviction.
Some investors consider Peloton a pandemic play. I don’t agree with this, however when I analyzed the stock I acknowledged the impact this perception might have:
Peloton will probably crash. More than most other COVID-19 stocks, investors see it as a pandemic play. If you want to buy the stock at a lower price, you will likely have the opportunity to take advantage of this false perception.
Ecosystem plays scare lots of investors. Nine times out of 10 they’re going to be “overvalued.” Netflix and Amazon — and others — have taught us that…
