Member-only story

So You Like Taylor Swift Now

Welcome to the club

Rocco Pendola
4 min readJul 29, 2020
Source: Rolling Stone

When I tell people what I do for a living (I write about investing and personal finance), they often ask what piece of writing I am most proud of.

I have the answer before they finish asking the question.

August 21, 2013 — I wrote an article for TheStreet.com entitled, I Have Seen The Next Springsteen And Her Name Is Taylor Swift.

I’m proud of it for several reasons, not the least of which is that my editor gave me the latitude to write beyond the stock market.

I’m also proud of it because shortly after it ran, I received an email from a member of Taylor Swift’s team. This person, who tours with Swift, told me that the person who keeps tabs on media for the musician noticed and circulated it throughout the organization. There’s a chance Swift read it.

I’m also proud of the article’s title.

In 1974, music critic Jon Landau saw Bruce Springsteen perform in Cambridge, Massachusetts. In his review of the show, Landau uttered the now seminal line: “I saw rock and roll’s future and its name is Bruce Springsteen.” He was right. Landau has been Springsteen’s manager for the last 43 years.

In my 2013 article, I wrote:

If you suspend personal circumstances, I’m not sure…

--

--

Rocco Pendola
Rocco Pendola

Responses (1)