I’ve Been Writing on Medium For 18 Months and Here’s the Most Useful Advice I Can Offer If You’re Struggling

Those articles with fewer than 100 views matter as much as your viral hits

Rocco Pendola
5 min readFeb 27, 2022
Source: Author

Here’s something to hang your hat on —

Prior to my present run on Medium, I created at least two other accounts and promptly closed them out of frustration. I’d publish articles and generate anywhere from zero (literally) to a few dozen views.

Two or three experiences like this drained my patience and I was out.

I know better. I knew better.

But I came to Medium with a sense of entitlement, largely because I already had significant experience writing — in a wide range of capacities — under my belt.

When the pandemic hit and we were all staying at home, I swallowed my pride.

I made a deal with myself that I’d stick it out on the platform for at least six months. Maybe more importantly, I focused my writing.

I distilled a decade of writing about investing and personal finance down to the issues most relevant and concerning in my day-to-day life, particularly retirement and the realization that I’d Never Retire. Now, around 95 percent of what I write centers on that…

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Rocco Pendola
Rocco Pendola

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