How To Turn One Article Into 10 or 15
A real life case study — from Medium — with an actual example
Your most meaningful superpower as a creator — particularly one who writes articles on the internet for a living — is getting more out of what you start with than most everyone else does.
It’s about taking one piece of content and turning it into 10 to 15 more pieces of thoughtfully connected and coherent content. And taking a few of those 10 to 15 pieces of content and turning them into another handful — or two — of thoughtfully connected and coherent content.
The best writers rarely, if ever experience writer’s block.
Because they’re always thinking ahead. While they’re writing one article, they’re thinking about how to leave the door open for the next article and the one after that and the one after that and so on.
If you have a handle on and experience with whatever space you’re writing in, you can do this too. It will set you apart from 99 percent of the others who don’t approach the article writing process with such methodical, yet natural thought.
In this article, I outline a strategy that’s more than a technique.
It’s a way of life. A necessary part of the process of creating content that helps weave an ongoing…
