Rocco Pendola – Medium

Rocco Pendola

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City Life

If You Love Cities, You’ll Love Friki de Bici (Bike Geek)

I’m taking inspiration from Spain to start a new newsletter and YouTube channel in 2025

Mar 5

A vintage road bike from Valencia, Spain

Mar 5

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Rooted

How Spain’s Affordable Food and Drink Culture Creates a Sustainably High Quality of Life

In Valencia, daily indulgences are accessible. In San Francisco, they’re premium experiences.

May 22

How Spain’s Affordable Food and Drink Culture Creates a Sustainably High Quality of Life

May 22

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Rooted

Eat Your Food and Get the Hell Out

American hospitality increasingly follows the soup kitchen model

May 27

Eat Your Food and Get the Hell Out

May 27

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Crow’s Feet: Life As We Age

What Happens When Your Neighborhood Replaces Your Car

Life without a car isn’t radical. It’s just better.

Jul 11

What Happens When Your Neighborhood Replaces Your Car

Jul 11

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Rooted

The Food Might Be Killing You — and You’re Definitely Overpaying

What hospitality taught me about farm-to-table eating in Spain vs the US — plus why life expectancy tells a story

Jul 10

The Food Might Be Killing You — and You’re Definitely Overpaying

Jul 10

Published in

City Life

Why I Stopped Automatically Deleting ‘That’ in My Writing

Learning Spanish changed how I write in English — here’s how.

Jul 7

Why I Stopped Automatically Deleting ‘That’ in My Writing

Jul 7

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Rooted

One Bourbon, One Beer, No Clue: Why Bars Keep Failing

Don’t be the bar no one asked for

Jun 19

A can of beer next to a shot of Fernet

Jun 19

Published in

Rooted

America Turned Coffee Into a Status Symbol. Europe Keeps It Accessible.

Why the cost of your daily cup says more about your country than your bank account

Jun 9

America Turned Coffee Into a Status Symbol. Europe Keeps It Accessible.

Jun 9

Published in

City Life

Silicon Valley Killed San Francisco — It’s Over

After four months in Spain, I came back to find my favorite US city hollowed out — quiet, expensive, and optimized to death.

May 15

Silicon Valley Killed San Francisco — It’s Over

May 15

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Rooted

The American Hangout Is a Scam

Bars and cafes shape public life in Spain. In the U.S., they cost too much to matter

May 11

The American Hangout Is a Scam

May 11

Rocco Pendola

Rocco Pendola

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